Relevant Insights, LLC founded in 2007 in the Dallas/Fort Worth is a full-service Dallas/Fort Worth-based market research and user experience (UX) agency that executes qualitative & quantitative research to guide corporate marketers, marketing and advertising agencies, non-profits and trade organizations down the path of profitable decision-making.
Their expertise empowers clients to successfully discover new market opportunities, facilitate product & service innovation, and develop winning customer retention & acquisition strategies
Relevant Insights came to Web Loft Designs to find a design solution that would highlight their subject matter expertise in market research and user experience research (UX) and also be a good example of good user experience for current and potential clients.
Given Relevant Insights’ focus on improving user experience for its own clients, the design efforts for the new Relevant Insights website was driven by the need of high quality content density, intuitive navigation, and appealing graphic elements to draw attention to and create a human visual experience that communicated the benefits of Relevant Insights’ services.
The Web Loft Design team was consistently open and flexible to receive feedback based on the research-based UX design principles used by Relevant Insights when advising its own clients.
The new website has been optimized to be faster and more responsive than before. It also provides more flexibility for content publication including recent and popular videos and articles produced by Relevant Insights.