The Merge

3605 Shire Blvd
Richardson, TX 75082


The Merge, a new non-profit organization in DFW, had several goals when they engaged Web Loft Designs for their website.  They needed a truly unique and engaging website to connect with their new community and be a powerful hub to spread their message.  The website had to stand out from typical church websites, requiring a design that was not only artistic and creative but also divine.

The Merge also wanted to integrate with NeonOne, one of the best CRMs for non-profits that allows them to easily manage fundraising, members, volunteers, communications, ecommerce and events.  The CRM implementation had to be a seamless integration without compromising the aesthetic and functional aspects of the site.


To address these challenges, Web Loft Designs implemented a multi-faceted approach. The design focused on creating a classy, clean and engaging website with simple navigation and attractive colors to leave an instant positive impression. The integration with Neon CRM supported future growth and engagement opportunities within their ministry, including meetups, live streaming, and an online membership for website donations.  The Merge plans to add an online shop for products in the near future as well.

A mobile-focused design was adopted to reach a broader audience, and a state-of-the-art CMS (WordPress) paired with WooCommerce facilitated easy content creation and updates.


The teamwork of Web Loft Designs and The Merge created a high-performing website with a unique and captivating design. It brings together individuals, ministries, and organizations—faith-based and secular—for the greater good. Using a CRM system improved how The Merge team works and gave them a way to manage donors, events, a shop, live streams, subscriptions, and reports—all in one spot. The website showcased a comprehensive representation of The Merge's mission and offerings. The NeonPay integration streamlined and automated donations and sales through the CRM, improving and automating the process.

Overall, the website contributed to overcoming the initial challenge of being an unknown ministry, effectively getting the word out and positioning The Merge as a unifying force.

On a Personal Note

John Castleman

We are EXTREMELY PLEASED with our nonprofits new website thanks to Web Loft Designs and HIGHLY RECOMMEND THEM to anyone to whom EXCELLENCE is the only acceptable standard.

Ours was a challenging build but they handled it like the ALL-AROUND PROS that they are. Our decision to GO WITH THEM has gotten US off to A FANTASTIC START! You can't miss with WLD!

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The Merge

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