5.0
Helping Thomas & Thomas Logistics Attract Class A CDL Drivers With a Modern Recruiting Website
999 S. Harwood,
Dallas, TX 75201
Challenge
Thomas & Thomas Logistics, a regional transportation and last-mile delivery company, relied primarily on Indeed and other recruiting platforms to attract Class A CDL drivers. However, the company lacked a professional online presence that clearly communicated its values, local routes, and driver opportunities.
The previous website provider had gone out of business and left the company without a long-term digital partner. Though third-party job boards generated applicants, they did little to explain what made Thomas & Thomas different or why drivers should join the team.
The company needed more than a simple brochure website. They needed a recruiting platform that would strengthen their employer brand and support ongoing CDL driver hiring efforts.
Solution
We partnered with Thomas & Thomas Logistics to rebuild the website with a clear focus on driver recruiting and employer branding.
- The old website wasn't helping the company stand out in a competitive hiring market, so we focused on creating a stronger first impression for Class A CDL drivers and giving Thomas & Thomas Logistics an online presence that better reflects the company behind the wheel.
- We reorganized the website around the needs of Class A CDL drivers, making it easier for prospective applicants to understand the company, local routes, and home-daily opportunities.
- We focused on making it easier for prospective drivers to learn about the company and apply.
- The site was built with a mobile-first approach recognizing that many transportation professionals search for CDL jobs and submit applications from their phones.
The result is a modern recruiting website that supports hiring efforts and serves as a long-term marketing asset rather than simply an online brochure.
Results
Before, most drivers only saw Thomas & Thomas through a job posting. Today, they have a place to get to know the company before deciding whether it's the right fit. And instead of relying entirely on third-party recruiting platforms, Thomas & Thomas now has a place they truly own.
The website has become an important extension of the company's recruiting efforts and gives Thomas & Thomas something they didn't have before: a place they truly own.
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Q&A
Question: Why was the website redesigned?
Answer: The previous provider had gone out of business, and Thomas & Thomas Logistics wanted a modern recruiting website that better represented the company and supported Class A CDL driver hiring.
Question: How was the site structured to support driver recruiting?
Answer: The website was organized around the needs of Class A CDL drivers, making it easier to understand the company, local routes, and available job opportunities while providing streamlined access to the application process.
Question: Why was a mobile-first approach important?
Answer: Many transportation professionals search for CDL jobs and submit applications from their phones. The website was designed to provide a fast and user-friendly experience across all devices.
Question: What made this project different from a typical transportation website?
Answer: Rather than focusing on freight customers, this project focused on driver recruiting and employer branding. The goal was to attract quality Class A CDL drivers and provide them with a better understanding of the company before applying.
Question: What role does the website play in the company's hiring strategy?
Answer: The website works alongside recruiting channels such as Indeed and other driver hiring platforms helping prospective applicants learn more about the company and available opportunities before taking the next step.
Featured Work
