With over 50 years of experience, Examinetics has been a trusted provider of occupational health testing and medical exams for more than 3,000 clients across 15,000 facilities nationwide. They approached us with a request for a revamped landing page experience for their most popular page - https://www.examinetics.com/our-services/hearing-testing/. We've been working together to increase their organic traffic and generate leads. The challenge was to revamp an existing page with a new custom design, leveraging data-driven insights for optimal conversion rates. Although the design was entirely new, our primary focus was to ensure that the proposed layout not only avoided any disruption but also significantly improved conversion rates.
To boost conversions, we revamped the customer journey, highlighting key touchpoints crucial to the decision-making process. This involved both design and development efforts to create an enhanced user experience and required multiple iterations and design revisions.
The outcome surpassed our expectations. Compared to the previous year, there was a remarkable 249% surge in traffic, accompanied by a 129% increase in events. The "Request a Quote" form submissions increased significantly by 146%. These promising results underscored the success of our efforts. As we continue an active SEO campaign, we eagerly anticipate tracking and measuring further positive outcomes throughout the year!