Coldtainer came to Web Loft Designs to address their primary business challenges of increasing their brand recognition in the marketplace and increasing sales for refrigerated and heated storage containers. Their existing site was built in a functional manner that is good if you know what you are looking for, but not helpful in directing a prospective customer through the buying process. Coldtainer wanted their customers to quickly achieve their goal of identifying their specific need for temperature control, review the options that fit their requirements, evaluate the value and cost of the available options and make the decision to purchase a product.
The new custom WordPress developed site is simple to maintain and modify, and now has a straightforward path that gets customers through this flow. Prospects are able to provide their exact configuration needs and immediately receive a list of products to assess. The site highlights Coldtainer’s expertise to their target audiences in food, pharma, vending, catering and a variety of other industries that need to transport temperature sensitive products in small volumes by simplifying navigation and utilizing industry keywords to market their brand.