Coldtainer came to Web Loft Designs to address their primary business challenges of increasing their brand recognition in the marketplace and increasing sales for refrigerated and heated storage containers. Their existing thermal storage container website was built in a functional manner that is good if you know what you are looking for, but not helpful for guiding a prospective customer through the buying process. Coldtainer wanted their customers to be able to quickly identify their specific need for temperature control, review the options available that fit their requirements, evaluate the value and cost and easily make the decision to purchase a product.
The Web Loft Designs team met with the Coldtainer team and listened to them describe their challenges as well as their expectations and goals for the new website. WLD came together as a team and initiated a plan that would provide Coldtainer with a modern website allowing visitors to easily navigate and find whatever they were looking for. WLD developed a highly effective WordPress website that not only offers a pleasant browsing experience, but also provides an easy journey for users to find what they're looking for and make a purchase.
The new custom WordPress-developed website is simple to maintain and modify. Prospects are able to search for exactly what they need and immediately receive a list of products to choose from. The new thermal storage container website highlights Coldtainer's expertise to their target audiences in food, pharma, vending, catering, and a variety of other industries that need to transport temperature-sensitive products in small volumes by simplifying navigation and utilizing industry keywords to market their brand. Coldtainer is definitely freezing out the competition with the new website! The relationship that exists between Web Loft Designs and Coldtainer is a long-lasting partnership and they continue to work together creating landing pages for every new line of business.
On a Personal Note
Director of Marketing
Web Loft delivered a great looking website, at a very reasonable cost, in a very reasonable time frame. The team was incredibly easy to work with and we are overjoyed with the result. I recommend Web Loft without hesitation.