Morphis is a global software company focusing on software and solutions in a very niche market of currency supply chain. Their implementation can sometimes take years and they had progressively been losing clients to competitors in their market. Their existing site was a template that was used to get it updated quickly but it did not have the polished user experience that was desired. Morphis asked Web Loft Designs to develop a website that is responsive and focused on educating their current and prospective customers about their solutions. Their primary goals are generating more leads, providing detailed information on their solutions that is easy to navigate and understand, and to repair their reputation with case studies that show their proficiency in their market.
Web Loft Designs created a new custom WordPress site that is easy to support and update, and it is focused on driving conversions and producing leads for Morphis. The site shows Morphis’ expertise to their target markets of Financial Institutions, ATM Management, Cash-in-Transit and Field Service that need to automate workflows, reduce cash risk and lower costs, eliminate data entry errors, and more.
The new website helps secure Morphis position as a legitimate alternative to their largest competitors and provides confidence that they are a global player in the currency supply chain field.