5.0
Innovative Management Solutions (IMS): Enhancing Online Clarity and Performance
7250 Dallas Pkwy.
Suite 400
Plano, TX 75024
Challenges
Innovative Management Solutions (IMS), a project management software and consulting firm serving industries like Aerospace and Commercial Construction, had difficulty clearly presenting their complex solutions online. Their fragmented presence across two outdated websites, informational and e-commerce (Shopify) confused potential clients, limited visibility, and hindered lead generation due to poor navigation, technical SEO issues, and slow loading speeds. They needed a unified website to showcase their expertise and drive conversions.
Solutions
We built IMS a clear and effective website by merging their two outdated sites onto a fast, secure WordPress and WooCommerce platform. The new design is easy to navigate, immediately showcasing their services (consulting, hosting, training) and software licenses (Primavera P6, Aconex) tailored for industries like Aerospace and Commercial Construction using project management software. Prominent calls to action like "Request a Consultation," "Explore Hosting," "View Training," and direct product links with pricing or quote options guide potential clients.
This makes it obvious what IMS offers, who it's for, and how to take the next step. The site also loads lightning-fast and is search engine optimized, ensuring their ideal clients can easily find the solutions they need through a smooth and efficient browsing and purchasing experience.
Results
The redesigned and unified website clearly communicates IMS's complex offerings, making it easy for their defined target audience to understand what they do and how they can help. Solutions and related products are now presented directly, improving user experience and engagement. Optimized speed and technical SEO boosted search rankings and traffic. Enhanced navigation increased customer satisfaction and conversions. Ongoing SEO and CRO will further drive growth. The secure, single platform improved site reliability.
Overall, the redesign positions IMS as a leader, enhancing their online visibility and business growth.
Featured Work
