EnjoyWürk Website Overhaul Transforms Performance and Restores SEO Visibility

1550 Wewatta St, Suite 200,
Denver, CO 80202

The Challenge

EnjoyWürk, a workforce management leader in the cannabis industry, came to us with a mission-critical challenge: their existing website was technically inefficient, suffered from SEO decline, and lacked the performance required to support rapid growth. With an F-grade in performance audits and a bloated, disorganized codebase left by a previous vendor, the site failed to reflect EnjoyWürk’s credibility and market position. Despite being a recognized name in cannabis HR and payroll, their digital presence didn’t build trust, didn’t convert, and didn’t scale.

The business had outgrown one-off consultants and was seeking a long-term strategic partner, an experienced agency capable of delivering end-to-end website redesign, development, technical SEO, and integration with HubSpot, Salesforce, and other key tools. The site needed to move fast, look sharp, tell the right story, and perform flawlessly.

Our Approach

We began with a deep dive into EnjoyWürk’s industry, audience, and analytics to identify what was holding the site back and what would help it grow. From there, we mapped out a fully custom WordPress rebuild - no templates, no patchwork fixes. The goal was to develop a high-conversion, SEO-optimized, future-ready platform.

Here’s what we delivered:

• Strategic positioning and messaging by restructuring the site to clearly communicate EnjoyWürk’s value proposition to cannabis businesses specializing in compliance, payroll, and HR services for a complex, underserved market.

• Built a mobile-first, fully responsive site with intuitive navigation and industry-specific service menus. CTAs were reworked for clarity and placement. New navigation ensured users could find essential information within 3 seconds.

• Performance optimization and technical SEO tackling deep SEO issues uncovered by Screaming Frog, including 924 orphaned URLs, broken links, duplicate content, and metadata gaps. Implemented 301 redirects, tag optimization, crawl fixations, and a fully optimized sitemap.

• Connected HubSpot and Salesforce for seamless lead tracking and pipeline automation enabling EnjoyWürk to monitor conversions and scale outreach more efficiently.

• Utilized flexible page builder within WordPress (Gutenberg) to empower the marketing team to update content without technical help. Migrated the existing blog and retained all SEO value, URL structures, and metadata.

• The visual design was reimagined to reflect EnjoyWürk’s industry leadership, professional, trustworthy, and modern. A new FAQ section, improved contrast and accessibility, and better content hierarchy helped build credibility and user trust.

• Moved the site to WP Engine for security, scalability, and superior performance. Reduced plugin reliance to avoid conflicts and load delays.

The Results

EnjoyWürk’s new site is no longer a liability: it’s a competitive asset. Performance has dramatically improved. The site loads faster, ranks higher, and drives better leads. With clean architecture, smart CTAs, and scalable structure, the site now supports both user acquisition and internal marketing operations. It speaks clearly to cannabis businesses, helps users convert faster, and gives EnjoyWürk a platform they can confidently grow on.