Terlato Kitchen is elevating the art of gifting

Lake Bluff, Illinois

Challenges

Terlato Kitchen, the culinary extension of the renowned Terlato Wine Group, had a website that functioned more like a pantry catalog than a premium gifting destination. So, Terlato Kitchen came to us with a clear goal: transform their online store from a simple product catalog into a destination for thoughtful gifting.

While the brand’s artisanal sauces and gourmet boxes were exceptional, the website didn’t tell that story. Navigation was cluttered, product categories felt flat, and the customer journey lacked the emotional pull needed to inspire gift purchases. Despite strong products and loyal customers, the site wasn’t driving enough conversions or visibility.

Solutions

We reimagined Terlato Kitchen’s online presence around the joy of giving and gifting and transformed a product-focused store into a curated gifting experience that now feels personal, warm, and intuitive. Visitors can now shop by occasion, recipient, or price range, exploring curated gift boxes, seasonal highlights, and unboxing moments that capture the joy of giving.

A new mega menu, streamlined checkout, and optimized mobile design make it easy to browse and buy in just a few clicks. Behind the scenes, we built a strong SEO foundation and improved site performance to support long-term growth.

Introduced a gift-first strategy by organizing products by occasion, recipient, and price.
Designed an immersive homepage that tells the story of craftsmanship and celebration through visuals and copy.
Added corporate gifting functionality including quote requests and bulk ordering tools.
Enhanced product pages with rich descriptions, unboxing videos, and social proof.
Streamlined navigation, cart flow, and checkout for a seamless shopping journey.
Implemented technical SEO and conversion-rate optimization to position the brand for sustained digital growth.

Results

The redesigned Terlato Kitchen site now feels as premium and thoughtful as the gifts it sells. Every page is telling the brand’s story. The new site transforms how people experience Terlato Kitchen, from browsing to gifting. Customers now connect emotionally with the brand, navigating effortlessly from discovery to checkout.
The foundation is built for scale, with optimized content, faster load times, and smarter search visibility.

Terlato Kitchen is now positioning itself as more than a gourmet brand: it is becoming the go-to name for premium gifting.

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