5.0
Custom Home Builder Website Redesign for Stronger Lead Generation
McKinney, TX
Challenges
David, a retired engineer and experienced homebuilder, was using a Weebly site that didn’t reflect the high level of craftsmanship and engineering expertise he brings to every project. The existing site lacked the visual appeal, structure, and functionality to highlight past projects, explain their process, and make it easy for potential clients to get in touch. It also wasn’t well-prepared for future marketing efforts such as SEO or paid advertising.
Solutions
We designed and developed a modern, mobile-friendly WordPress website tailored to the luxury home market in Dallas–Fort Worth. The new site included:
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High-end visual design with motion elements and a clear value proposition on the homepage
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Our Story page showcasing David’s engineering background and hands-on approach
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Filterable portfolio with categories for New Construction, Remodels, and Commercial, plus detailed, case study-style project pages with before/after visuals
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SEO-optimized service pages for New Construction, Remodels, and Commercial
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Lead generation through sticky CTAs, a mobile-optimized multi-step form, and embedded testimonial videos
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A user-friendly CMS for easy content management and future marketing integration
Results
The new site launched successfully and immediately provided a more polished, credible image for the business. Visitors can now quickly understand the services offered, browse projects, and reach out through a straightforward contact process. The business is now well-positioned for ongoing promotion through SEO and digital marketing strategies, with the website serving as the central hub for all outreach.
Featured Work
