5.0
MIYO: Building a Scalable Marketplace for Unique Event Vendors
WEB BASED
Challenges
MIYO (Make It Your Own) was shifting from a small startup event-vendor platform into a full-scale online marketplace, and their existing setup couldn’t handle the growth ahead. With investor funding secured, they needed a website that could manage 5,000–10,000 vendor listings, support a tiered subscription model, and keep pace with evolving marketing and monetization plans. The current site lacked scalability, streamlined vendor management tools, and a mobile-friendly experience for a user base increasingly browsing on phones.
Solutions
We rebuilt MIYO’s platform on WordPress creating a scalable foundation for long-term growth while maintaining ease of administration. The new site features advanced vendor management with approval workflows, vendor registration ahd profiles, bulk import capabilities, and customizable vendor profile templates. A city-specific landing page system keeps vendor listings hyper-local, while a robust search and filtering system makes it easy for visitors to find exactly what they need.
We implemented an initial monetization strategy with free vendor listings tied to email subscriptions, plus a premium vendor tier for featured placements. The site’s mobile-first design ensures quick loading, clear navigation, and easy engagement across devices. Technical SEO best practices were built in from day one to protect and improve search rankings.
Results
The rebuilt MIYO site now supports hundreds of vendor profiles with a seamless experience for both users and administrators. Now, visitors can jump right in browse by category or by city, and find vendors in just a few clicks. Vendors who want more visibility have a clear, simple way to get it with featured spots and tiered listings, without overcomplicating the process. The platform is built to handle thousands of profiles, so as MIYO grows into new cities or adds new tools, the site can keep up without starting from scratch. It’s cleaner, faster, and makes it easier for everyone to connect.
Featured Work
