5.0
Legacy Outdoor: Earning Trust for High-End Landscape Projects
Dallas, Texas
Challenge
Legacy Outdoor Concepts serves a high-end residential audience: homeowners with $1M+ properties who expect professionalism, scale, and craftsmanship. While the company had strong real-world credibility and referrals, the website wasn’t telling that story.
The existing site struggled to clearly communicate the full scope of services and didn’t inspire enough confidence for larger, more complex projects. Prospective clients often questioned whether Legacy could handle the scale of work, and the site lacked a clear, efficient path for turning interest into inquiries. Trust and conversion were the biggest hurdles.
Solution
We focused on clarifying Legacy’s message and positioning the company as a capable, full-service landscape partner.
The website was restructured to clearly showcase the breadth of services from landscape design and installation to irrigation, stonework, fencing, and ongoing maintenance while emphasizing experience, professionalism, and attention to detail. Content was refined to speak directly to a more discerning homeowner, reinforcing Legacy’s ability to handle larger properties and complex outdoor projects.
We also simplified the conversion path, making it easier for visitors to contact the team and start a conversation, whether they were dealing with an existing landscape issue or planning a complete transformation.
Results
Legacy Outdoor Concepts now has a website that matches the caliber of their work and the expectations of their clients. The updated messaging establishes trust from the first interaction, clearly conveys the full scope of their capabilities, and attracts more serious, higher-value inquiries.
The site provides a stronger foundation for future growth through SEO, social media, and ongoing content updates helping Legacy move beyond word-of-mouth alone and convert more qualified visitors into real opportunities.
Featured Work
