5.0
ITOCHU Chemicals America
Nationwide
Challenges
For a major chemical distributor like ITOCHU Chemicals America, their online presence was a surprising disconnect. Instead of a powerful showcase of their vast product range, from essential chemicals to specialized plastics and rubber, and a magnet for key industries like food, pharma, and water treatment, their digital footprint was split across two outdated websites: www.itochu-ca.com and www.itochu-purification.com, This fragmented approach not only created a clunky user experience but also failed to capture the valuable leads their expertise deserved. The mission? To unite their online world, elevate their professional image, and transform their website into a true business driver.
Solutions
We envisioned a digital destination where ITOCHU Chemicals America Inc.'s extensive product world was not just listed, but truly accessible. Built on a responsive WordPress framework, the new website has intuitive navigation, loads fast ensuring a seamless experience for every visitor. Our key move was to consolidate the scattered information from their previous two sites into a unified, easy-to-explore hub.
Results
Navigating ITOCHU Chemicals America's product range is now much faster and more intuitive. The implementation of a mega menu has eliminated unnecessary clicks, allowing users to quickly browse the entire catalog. Once on a product page, customers find detailed information with visuals, data sheets, and a convenient contact form that automatically includes context from the page they were viewing, making inquiries seamless. And behind the scenes, technical SEO made sure all their old content transferred smoothly and helps them show up better in search results.
Featured Work
