IMS Relocation: fixing the quote flow for better moving leads

2005 McDaniel Dr. Suite 150
Carrollton, TX 75006

Project Summary

IMS Relocation has over 30 years of experience handling large residential moves, complex commercial relocations, and domestic and international logistics as a Mayflower agent. The challenge wasn’t credibility—it was that the website wasn’t doing enough of the heavy lifting when it came to lead conversion.

The goal of this project was to turn the site into a stronger sales tool, especially for higher-value residential and commercial moves, without rebuilding everything from scratch.

The Challenges

IMS Relocation has more than 30 years of experience handling large residential moves, complex commercial projects, and domestic and international relocations as a Mayflower agent. The challenge wasn’t trust or capability — it was conversion.

The website wasn’t doing enough to help visitors understand why IMS was the right choice, especially for higher-value moves. The quote form functioned like a basic contact form, offering no guidance to users and no advantage to the sales team. In a crowded market where customers are overwhelmed with options, the site wasn’t clearly differentiating IMS or helping qualify serious inquiries early.

What We Did

Refocused the homepage and navigation
We clarified the message around turnkey service, licensing and insurance, commercial capabilities, and Mayflower affiliation, so the right customers immediately see they’re in good hands.
Redesigned the quote flow with conversion in mind
The new approach goes beyond "contact us" and starts qualifying leads earlier, giving the sales team better information before the first conversation.
Aligned the site with how people actually buy
The site now mirrors the real decision path: research → contact → consult → quote → move.
Improved what mattered most, not everything
By concentrating on the homepage, navigation, and quote form, we delivered meaningful results without unnecessary scope or complexity.

The Results

The updated site now works as a stronger sales tool, especially for higher-value residential and commercial prospects. Visitors get a clearer picture of what IMS Relocation does best, and sales conversations start with better-informed leads instead of guesswork.

Stronger first impressions with higher-value leads
The updated site better reflects IMS Relocation’s experience and scale.
Better-qualified inbound inquiries
Sales conversations now start with more context and fewer unknowns.
Clearer differentiation in search and sales conversations
The site does a better job explaining why IMS Relocation is the right choice, not just another mover.

IMS Relocation is now better positioned to stand out in a competitive market, convert serious inquiries more effectively, and continue improving performance through ongoing CRO and SEO efforts — all without unnecessary complexity or overhauls.

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