5.0
Transforming Fernic Building Solutions’ Website for Conversions and Credibility
7505 Glenview Dr.
Richland Hills, TX 76180
Challenges
Fernic’s existing WordPress site functioned at a basic level but wasn’t pulling its weight in terms of conversions or brand representation. The generic template didn’t reflect their family-owned, customer-focused personality or the full scope of their building maintenance and janitorial services. Visitors had to dig to understand what Fernic offered, navigation felt flat, and there weren’t enough trust-building elements to turn curious visitors into qualified leads.
Solutions
We designed and built a fully custom WordPress site that puts Fernic’s strengths front and center. The new homepage clearly communicates services, markets, and what makes Fernic different[/bule]. Navigation was reorganized with industry-specific menus, making it easier for users to find the right information quickly. We integrated team bios, Google Business Profile reviews, and a dedicated FAQ to build credibility and improve SEO. Calls-to-action were placed strategically throughout including a simplified Request a Quote form, while the blog was reworked for better engagement with CTAs and share features. The site is now ADA- and GDPR-compliant with optimized content and technical SEO baked in from the start.
Results
The launch gave Fernic a sharper, more professional online presence that reflects their real-world reputation. Visitors can now navigate easily, see the faces behind the company, and connect with Fernic through streamlined forms. The combination of improved user experience, trust-building content, and SEO optimization has positioned the site to capture more qualified leads and strengthen the brand’s standing in their market.
Featured Work
