5.0
Cliphouse: A Modern B2B Platform Built for Engineers and Industrial Buyers
1122 W Carrier Pkwy
Grand Prairie, TX 75050
Challenges
Cliphouse and DealPro, two sister B2B brands serving engineers and industrial buyers, were running on outdated, difficult-to-maintain websites that made it hard for prospects to understand products, request quotes, or trust the brands’ technical expertise. Inconsistent layouts, limited product functionality, and weak content structure all worked against lead generation.
Behind the scenes, the old platforms created major inefficiencies: product updates required manual effort, inventory lived in multiple systems, and managing two separate sites doubled the workload. Neither website reflected the authority, product depth, or service quality the company is known for.
Solutions
We rebuilt Cliphouse and DealPro into a unified, modern digital ecosystem designed around credibility, clarity, and conversion. Using a custom WordPress Multisite architecture, both brands now run on one shared database giving the team full control over products, categories, and content from a single admin interface.
Cliphouse received a full WooCommerce implementation with a robust catalog, intuitive navigation, quote requests, and clear sales funnel with flexible checkout paths. DealPro was redesigned as a quote-first site for engineers who need information quickly, without traditional e-commerce checkout friction.
Across both sites, we focused on elevating the buyer journey and reinforcing technical expertise with clean layouts, product-forward design, and foundational SEO improvements.
Key enhancements included:
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Created custom, no-template UI with up to 20 unique layouts tailored to industrial and engineering audiences.
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Implemented WordPress Multisite so both brands share one inventory, one database, and easy product publishing to either or both websites.
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Full WooCommerce buildout for Cliphouse including carts, My Account dashboards, order history, product reviews, upsells/cross-sells, promo codes, and reports.
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Quote-only workflow for DealPro with fast request forms and simplified product exploration.
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Imported and cleaned all product/category data from legacy systems into a structured new database.
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Added responsive layouts, mobile optimization, anti-spam protections, speed improvements, and structured data for foundational SEO.
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Integrated analytics, CRM options, and marketing tools to support sales follow-up and lead capture.
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Provided admin training, video tutorials, and built-in CMS tools so the team can easily manage products, pages, and updates.
Results
The new Cliphouse and DealPro platforms now project the engineering-grade professionalism the brands are known for. Product discovery is faster, the buying/quote-request experience is streamlined, and both websites now communicate expertise with clarity and authority.
Operationally, managing two brands is dramatically easier thanks to the unified Multisite structure and central product database. The Cliphouse store now supports scalable e-commerce growth, while DealPro functions as a high-efficiency lead generator for engineers who need precise information fast.
With improved UX, stronger SEO foundations, and a modern technical framework, both brands are now positioned for long-term digital growth, and for deeper trust from the engineers and industrial buyers they serve.
Featured Work
