5.0
Clark Law Group: A bold redesign that converts clicks into clients
8226 Douglas Ave., Suite 802
Dallas, TX 75225
Challenges
Clark Law Group had the legal firepower but not the digital presence to match it. Their old website looked dated, loaded slowly, and failed to convert visitors into clients. Competing firms dominated Google for high-value searches like “Dallas truck accident attorney” and “high-asset divorce lawyer.” The firm’s credibility and results weren’t reflected online, and SEO performance was lagging behind despite heavy competition in the Dallas legal market. The goal was to create a fast, modern, and persuasive website that attracts and converts qualified leads for Personal Injury and Divorce law.
Solutions
We rebuilt Clark Law Group’s online identity from the ground up with the goal of turning a static site into a conversion engine.
First, we built a sleek, high-performance WordPress site with a strong first impression: clear CTAs, modern visuals, mobile-first layout, and strategically placed credibility markers like awards, verdicts, and testimonials.
We didn’t wait for the new site to launch to start generating results. Our team began optimizing the existing website months before the redesign was complete which helped to improve rankings, fix technical issues, and build authority early.
This approach not only boosted organic visibility before launch but also ensured a smooth transition afterward, avoiding the typical post-launch traffic drop that many sites experience. Once the new site went live, we layered in advanced on-page SEO, rebuilt local citations, and deployed LLM (Large Language Model) optimization to increase visibility across AI-driven platforms like ChatGPT and Perplexity.
As for conversion optimization, we simplified user flow with frictionless contact forms, live chat via Intaker, and integrated Trustindex to automatically pull and display real Google reviews.
We also prepared the site for seamless connections with MyCase CRM and LawPay to support online payments and lead tracking.
Results
Within the first 90 days, Clark Law Group’s new site started performing like a top-tier firm should.
- 50+ top-10 keyword rankings including both branded and competitive non-branded terms.
- 22% increase in organic clicks and a steady month-over-month climb in active users (+35% traffic).
- AI mentions up 13% positioning the firm as discoverable in the next wave of conversational and AI-driven search.
- Improved lead quality and engagement as we see more calls, form submissions, and conversions from both personal injury and family law pages.
Clark Law Group really is skilled, experienced, and determined to win, and the redesigned site finally reflects it. It looks as professional and polished as the team behind it, so potential clients feel confidence from the moment they land on the page. The new site is bold, credible, and built to perform, both in court and in search rankings.
Featured Work
