Central States Thermo King ecommerce
Central States Thermo King needed help telling their brand story for several lines of business that share the same ownership and name, but have very different customer demographics. Central States Thermo King’s four businesses, Thermo King/Transportation, Custom Trucks, Construction Equipment, and Horse Trailers/Ag Equipment, have different customer bases with different needs. Central States Thermo King needed a comprehensive website that is easy to access and navigate all the lines of business while still sharing the same overall branding and organizational brand message. Central States Thermo King asked Web Loft Designs to help them educate consumers on other products besides Thermo King/transportation products, because they are not as well-known corporately for their other lines of business.
Web Loft Designs has built a website that meets the challenging branding requirements of Central States Thermo King and has also added many features to improve the user experience. Customers can easily request a quote using an eCommerce workflow that utilizes the WordPress WooCommerce integration. A dealer locator was created to quickly direct Central States Thermo King customers to the closest location, so that they can purchase, repair, and maintain their Central States Thermo King products.