Founder and CEO
Advertising and Marketing
Relevant Insights, LLC is a full-service Dallas/Fort Worth-based market research and user experience (UX) research agency that conducts qualitative and quantitative research to help product teams, corporate marketers, marketing and advertising agencies, non-profits organizations achieved desired business outcomes related to new product development, branding, and positioning and customer acquisition and retention in the general market and diverse segments (Hispanics, African Americans, Asians, Multiracial).
Relevant Insights came to Web Loft Designs to find a design solution that would highlight their subject matter expertise in market research and user experience research (UX) and also be a good example of a great user experience solution for current and potential clients.
The Web Loft Solution
Webloft Designs has redesigned Relevant Insights’ website on two occasions over the span of 10 years to make it compatible with new design and technological trends as they changed over time. Given Relevant Insights’ focus on improving the user experience for its own clients, the Webloft Designs team created a new design to facilitate high-quality content density and included intuitive navigation and appealing graphic elements to draw attention to the benefits of Relevant Insights’ services.
In the last website redesign, the website was optimized to be faster and more responsive than before. It also provided more flexibility for content publication including recent and popular videos and articles produced by the Relevant Insights team.
What Relevant Insights Had to Say
“The WebLoft Design team is consistently open and flexible to receive feedback based on the research-based UX design principles used by Relevant Insights when advising its own clients.”
Michaela – Founder
More Case Studies
Central States Thermo King
The Central States Thermo King brand and business were suffering because they had a few poorly constructed websites that did absolutely nothing for their online presence. When they reached out to Web Loft, they were in need of a solution that would help resolve their complex and unique situation and in a relatively short amount of time. The Web Loft Designs team brought everything CSTK needed and more.
On Plan Blog
The On Plan Blog team knew exactly what they wanted from the start, but could not find a web development agency that had the skills to carry out their vision. When they called Web Loft and learned that they were willing to meet and actually listen to their needs, they knew they had found the right group. The end result of the endeavor was remarkable and more than met their expectations.
Before Cima Contractors came to Web Loft Designs they had a website with very little content and poor online visibility. Without an attractive website and almost zero internet exposure, there was not much of a chance for the company to generate any leads from businesses searching for their services online.
The brand was acquired from a large beauty conglomerate, and as a result of new management, they were up against a very tight deadline to rebuild and relaunch the brand’s eCommerce site. The old website had a hard shut-off date by the previous owner, and that would mean a loss of sales and a terrible user experience for the loyal and growing customer base. The previous platform was also very rigid and didn’t allow for easy content updates.
Relevant Insights offers a variety of unique marketing services that help companies reach their desired business outcomes. Because of the particular nature of the business, they needed a solution that would not only provide a great user experience for their visitors but also be an example of the quality of work they would offer their clients. See how Web Loft delivered their needs in a practical, powerful implementation.