When we talk about SEO or website optimization, we often put our stress on on-page SEO and off-page SEO. However, for long-term results and consistency you need to take a holistic approach to SEO.
Which simply means every aspect of your website should be optimized.
Whether it’s as small as alt text, contact link, or as important as HTTPS. Every corner of your website should be optimized and provide consistency in everything.
What exactly is Holistic SEO?
By approaching your brand with holistic SEO you are providing both Google bots and website visitors with everything they need. It can future-proof your website with a solid foundation to ensure your website ranks for your keywords.
However, Holistic SEO is not easy. It takes consistency, advanced-level optimization, and ensuring all types of SEO go hand-in-hand. You cannot focus only on one type of SEO and let others take a backseat. That’s what major brands do. Companies with an international reach like Dior, Coca-Cola, Tesla, Myntra, etc., focus on rigorous SEO practices.
So, let us dive into the details about Holistic SEO.
Technical SEO
Technical SEO falls on the back-end or more technical side that will directly affect your website’s performance on Google or any search engine. When you are creating a website, it’s critical to ensure that the website is technically sound. Many people often skip minor technical details that cost them website rankings.
It is also important to understand that technical SEO must be audited every single month as things will break over time. The internet is constantly changing and so is the algorithm that we work with to rank for your keywords.
What falls under technical SEO?
Core Website Technical Vitals
- Mobile Friendliness: It’s a well-known fact that digitalization and mobile usage have increased many times. If your website does not provide a similar user experience on all devices you are missing out on opportunities.
- HTTPS Security: To ensure both crawlers and website visitors build trust in your brand, you need to provide safe browsing. So, HTTPS and other safety methods are important.
Similarly, there’s a critical technical SEO checklist that every brand must follow:
- Site Audit
- Google’s Index
- Crawl Errors
- Site Speed improvements
- CLS and LCP scores
- Fixing broken links
- Internal and external linking
- Sitemap structure and customer journey mapping
- Structured Data
- Crawl depth audit
On-Page SEO
On-page SEO covers anything and everything that you can do on a webpage to optimize for users and search engines. From content, you are providing graphics like images and videos you are using. On-page SEO is what your website visitors will see and interact with. In simple words, it’s your storefront. There are many classic on-page strategies that you might have seen over tons of websites such as:
- Optimized meta tags, titles, and descriptions.
- Keywords- Short tail, long tail placed strategically on webpages.
- Optimized images, and videos, and aligned with all content on the website.
- External and internal linking.
- Optimization of URLs with keywords.
Off-Page SEO
Off-page SEO is a strategy that you apply outside your website to attract an audience and improve authenticity. It will allow you to provide brand credibility and drive traffic from external sources. Off-page SEO generally builds your brand image among potential customers who may want to purchase from you. Here are a few things that are included with off-page SEO:
- Link building, which is placing links on other websites that lead to your website.
- Reviews from your customers for recommendations and brand image.
- GMB and citations for local SEO.
- Guest posting articles about your services or products
- Public Relations and media mentions
- Business profiles and directories (there are over 500k of these types of websites)
Conversion Rate Optimization (CRO)
Conversion Rate Optimization is something we do not discuss enough with SEO. When it comes to Holistic SEO for a brand, conversion must be in all your traffic driving strategies. You want to convert your website visitors into customers.
CRO (Conversion Rate Optimization) is a way to amplify the % of website visitors into customers. CRO focuses on website improvement that generates sales, as well customer journey mapping through the pages that need to be visited to complete the conversion. CRO and SEO when integrated together have a main end goal – Sales.
Data Analysis/Return on Advertising Spend (ROAS)
The last and most important part of Holistic SEO is ROAS (Return on Advertising Spend). You are optimizing every corner of your website, but it should be able to provide you a positive return at some point. Returns on investment for advertising and amplifying SEO will determine the profits as well.
Holistic SEO: Long-Term Results For Your Brand
Does Holistic SEO work? Yes!
Here’s how:
- Focus on Your Customer Experience: Ultimately your customers will generate sales and bring profit for your brand. With top-tier customer experience, you can add more chances of generating sales.
- Improving all Ranking Factors: Instead of focusing on 1 or 2 main elements for ranking, holistic SEO gives more focus on improving overall. You can optimize websites for more than 200 ranking factors by Google.
- Established Solid Base for Brand: Holistic SEO gives you a powerful base for your brand. From word-of-mouth to marketing everything works towards improving your brand establishment in the market.
- Works on All SEO campaigns: Holistic SEO uses all types of SEO strategies simultaneously. From technical SEO, local SEO, on-page and off-page SEO to international SEO, all of them work together to amplify your website.
- Long-term Results: When performed consistently, Holistic SEO can bring long-term benefits for your brand that are stronger than traditional SEO.
To Wrap Up
It takes all SEO and online marketing factors to work together to build a brand. So, if you are planning to build a brand that everyone will talk about, Holistic SEO is a must. We have worked hard to provide 3 different SEO packages for our clients, all of them utilize Holistic SEO and are built this way to provide several pricing options to fit your digital marketing budget.
