SEO Questionnaire

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Campaign Information Request

Company Name/Primary Contact Details:*

Names and emails of the people who will receive reports:*

What URL(s) do you want your PPC campaign directed to?*

Please list the features and benefits of this product/service:*

What is your Unique Selling Proposition (USP)?*

Share some offers or incentives that you would be willing to advertise in your SEM campaign?*

What specifically sets you apart from your competitors?*

Who are your primary competitors in each section of your business?*

What product/service do you want to see increases in sales?*

What brands or product lines/types do you carry and what are your best selling products?*

What area do you want to target? Radius, City, Regional, National?*

How many locations do you have?*

What age range is your typical customer?*

What gender is your typical customer?*

Are there any other specific demographics of your typical customer that we should consider?*

What are your goals and objectives for your PPC campaign? Phone calls, form submissions, emails?*

What is your Average Sales Value?*

Do you have Cost Per Acquisition (CPA) or Return On Ad Spend (ROAS) targets? Are your targets blended globally or by specific campaign/product type?*

Have you run a Search Ad campaign before? If yes, please share successes?*

What are some terms that a user would type into a search engine to find your business or product/service? Are there any industry specific terms you would like to show up for?*

Are there any terms that we should not use? Competitors you may have an agreement with?*

If you are running a campaign, are you using any negative keywords?*

If you are running a campaign, are you doing remarketing/banner ads?*

Do you want your campaign optimized to both Google and Bing search engines?*

Are you interested in Facebook and/or other social advertising?*

Do you have video ads that you currently run on television? If yes, are you interested in YouTube advertising?*

For your existing AdWords account, please provide access to webloft.admanager@gmail.com:*

Other information/requests?

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