Proposal - 11.02.22 | Rev. 11.07.22

Thomas Printworks Website

01. Introduction + Solution Outline

Executive Summary

Thank you for your interest in partnering with Web Loft Designs for your website development project. With many firms offering website development services, we know how challenging it can be to find the right agency for your web development needs.

At Web Loft Designs, we hold one goal above all others: 100% client satisfaction. We’re dedicated to building the perfect website for your company, on-time, and on budget. We’ve built websites around the country with great success and are quite excited to get to work on yours.

Thanks again for the opportunity to earn your business!

At Thomas Printworks, you require an overhaul of your existing site which is quite outdated as well as switching to a new hosting provider that you can rely on.  In addition, you are also looking for an easy to use Content Management System (CMS) to allow your marketing team to make content updates, create new pages and more. 

From our review, we also concluded that your site needs more content on a couple of pages: quality content helps to engage the audience, and if users find your content valuable, they are more likely to share it.  While we understand that you are not trying to attract new business through your website, the right amount of quality content always has a positive effect.  

Another issue we discovered is the number of clicks it takes your visitors to get to the information they are looking for.  The suggested number of mouse clicks it takes to navigate should be no more than three. 

High-performance websites results in high return visits, higher conversions and user engagement, low bounce rates, and higher ranks in organic search.

Your new site will:

  • Be a clean, engaging informative and mobile friendly website with simple and intuitive navigation. To maintain brand consistency, while giving your site a new fresh look, we will be sure to incorporate your existing brand guidelines.
  • Explain what Thomas Printworks does with a clear definition of services offerings.  
  • Provide information about your background, emphasize your experience, and expertise, share UVP, provide social proof (client logos, credentials, guarantees, etc), and have a good CTA (Call to Action) to get in touch with your sales team. 
  • Have more informative pages and richer content to keep your visitors from bouncing.
  • Have improved navigation with minimum number of clicks
  • Have a state-of-the-art CMS (WordPress) to allow your staff to quickly create and update content to keep potential clients informed of current Thomas Printworks activity and nurture relationships with existing clients. 
  • Have just a bare minimum of plugins to minimize a risk of security breaches, site crashes, and slow loading speeds.
  • Allow you to promote your brand to organic audiences of customers via search engines, share information in an effective way, inform and educate your customer base and position your brand as an industry leader as well as leverage digital advertising to boost lead generation.
  • Have a website redesign technical SEO plan implemented to ensure you don’t lose your rankings within major search engines.
  • Facilitate integrations with external software (where needed)

One of the key components of this project success, as stated above, is implementing a user-friendly CMS (WordPress) that allows for non-technical team members to manage content and tasks related to (but not limited to) services, operations, finance/accounting, and marketing including social media.

It is vital to the project success that Web Loft acts as a partner and provides knowledge, expertise and resources to advise on and implement the best solutions keeping in mind cost, functionality and ease of integration as well as timelines. Recommendations on hosting, maintenance and support, reporting and analytics, external systems such as accounting or fulfillment integrations – are just a few examples of areas of expertise where we will be consulting.

Web Loft Designs is uniquely qualified to build the website that you desire, due to our intelligent and creative team of Graphics and UX Designers, Creative Writers, Web Designers, Web Developers, and our experience working with clients in the most competitive industries.

Web Loft Designs will introduce Thomas Printworks to a fresh concept for the new website while keeping consistent with the brand and culture.


You are getting ready to create or redesign your company’s website as you know that a successful website will solve many issues, improve the company’s bottom line.


Unfortunately, studies show that as many as 1/3 of all website designs fail.


Only 10% of users cite an appearance as the most important aspect of a website. 90% look for the website to help them with their needs.


Design alone can’t do all that. However, the right strategy can.


is the average website performance grade according to Hubspot’s review of 26,000 websites.

$1.85 billion

is the amount that Wal-Mart lost in sales as a result of their store redesign.

02. Web Project Details

Requirements & DeliverablesFeatures
Professional management of your website project to ensure on time delivery

  • Orientation
  • Site Planning + Strategy
  • Project management
  • Task and time management via Basecamp project management tool which will streamline communication between you and our development team
Project Resources
  • Project Manager, UI/UX Designer, Front End Developers, Back End Developers, SEO & CRO, and QA Specialists
Discovery & Strategy Development
  • QA session to identify specific areas of opportunity and gather further intelligence
  • Google Analytics review (if applicable)
  • Prioritization of website sections, products (if applicable) and services
  • Documentation of next steps and more specific estimates 
Navigation Menu & Strategy
  • Review all services/areas of expertise and markets (if applicable)
  • Create new menu structure based on opportunities
Functional website with professional representation of your company image and product/service brand

  • Professional site design, no templates
  • Development
  • Flexible frames for any screen (Responsive design)
  • WordPress CMS 

  • Creation of a custom WordPress theme 
  • Responsive design with flexible grids and layouts that look great on desktop & mobile devices
  • Intuitive navigation to create effective sales funnels for customers to engage and get in touch with you for more information
  • Up to 2 design concepts, up to 3 rounds of revisions 
  • Up to 8 unique layouts, up to 3 rounds of revisions each, customized based on content type
  • Up to 20 pages of content.  We will make recommendations about the sitemap and make changes where needed.  The existing sitemap, overall, is a good foundation we can work with. 
  • Content placement. Our team will write additional content for Home page and some Service pages)
  • Image formatting and marketing assistance. 
  • User-friendly contact forms store info in a database & send a copy to you
Additional features and integrations with 3rd party applications
  • Implement GDPR compliance including but not limited to plugins and tools:
    • Gravity Forms plugins
    • Cookies Notice
    • MonsterInsights– if using Google Analytics, use their EU compliance addon
  • Adhere to ADA compliance requirements (will require a use of an ADA plugin) as outlined here: (optional; additional fees apply)
  • Engage customers and share news with newsletter subscription (Mailchimp or any other email marketing app)
  • Social media links and sharing
  • Yoast SEO Plugin (if applicable)
  • Google RECAPTCHA
  • Google Analytics + Webmaster Tools
One time on-page technical SEO
  • Google Search Console Setup & XML Sitemap Submission
  • 301 Redirects (if applicable).  All redirects will address any remaining site links that are out there and go to the new pages/URLs after launch
  • Transfer of any metadata
  • Creation/Update of Robots File if needed
  • Search Engine Submissions (Top 10 Search engines)
  • Bing Webmaster Tools Setup
  • Backlink Audit
  • Implementation of on-page SEO: 
    1. Title tags
    2. Meta descriptions
    3. H1, H2 audit and titles
    4. Alt-image tags
    5. Internal linking
    6. External linking
  • SEO Audit Report (if applicable) - we will repair all on-page SEO errors found in the SEMrush Audit report
  • Google My Business (GMB) account set up (if needed)
Copywriting (optional, additional fee will apply)

A combination of CRO and SEO can deliver impressive results for your business.  It is a skill to write content effectively and understand the needs and goals of your audience at each digital touchpoint. Without it generating online traffic that isn’t converting it would be a wasted investment.  

Up to 10 hours of copywriting is recommended for this scope

Site Security
  • Secure Site Framework; SSL certificate installation included
  • Admin/login pages are encrypted
  • Data validation on web forms
  • Prevent brute force attacks with added captcha to WordPress admin login
  • Test and certify your site to be free of malware, viruses, phishing attacks with McAfee or Norton or similar (optional, additional fees apply)
Your website should display properly on all popular browsers and platforms
  • Cross-browser and platform compatibility check and validation
  • Site launch on your preferred host (if you don’t have one, we can help!). Must support PHP 8.0
  • Up to 2 hours live training via screen share.  Additional training available upon request
  • Training videos available
  • Any bugs or missing scope items will be addressed during 30 day warranty period.  Additional scope will be assessed on a case by case basis and estimated accordingly at the standard hourly rate.

03. Additional Features

FeatureDescription and CostsAmount
SEO campaign, Silver package, ongoing 

Monthly Optimization Hours 40
Results/Increased Traffic 2-3 months
Onboarding (completed in first 30 days)

  • Website/App Audit  
  • SEO Questionnaire  
  • Keyword Research based on the input from client & search market 
  • Baseline Traffic Report  
  • Baseline Rank Report  
  • Identify Landing Pages  
  • Page/App Optimization  
  • Google Analytics Integration  
  • Google Search Console Setup & XML Sitemap Submissions
  • Creation/Update of Robots File  
  • Search Engine Submissions (top 100 Search engines)  
  • Bing Webmaster Tools Setup  
  • Citation Audit & Building  
  • Backlink Audit & Building
  • Writing & Implementation of on-page SEO
  • SEO Audit Report above 85%   
Off-page Activities

  • Preparation of Linking Details for Submissions and Profile Creation  
  • Content Calendar for Content Publishing  
  • Local Marketing  
  • Social Bookmarking (30 per month)  
  • Video Submissions (if applicable– based on client’s requirement)  
  • Image Sharing  
  • RSS Feed Submissions  
  • Profile Listings (10 per month)
Content Marketing/Promotion

  • Document & PDF Sharing  
  • Article Promotion  
  • Blog Outreach - additional content provided by client
  • Guest Blogging on High Domain Authority Websites (5 articles per month over 800 words in length)  
Local SEO

  • Weekly posts on your Google My Business (GMB) account
  • Optimization, configuration and management of your GMB during the campaign
Monthly Reporting

  • Search Engine Rank Report  
  • Off-page activities report  
  • Conversion & Event KPIs in Google Analytics  
  • Google Data Studio Traffic Report  
  • Strategy Meeting (1 per month)  

04. Execution Timeline

Completion timeframe for this project is approximately 4-5 weeks from mockup approval and delivery of content and is heavily dependent on the timely content delivery.

Disclaimer: The timeline is an estimate based on our experience with similar website development projects. While we strive to accurately estimate project timelines in every proposal, we reserve the right to move delivery dates in response to unforeseen delays or changes to project requirements.

05. Project Cost

The table below details the costs associated with the website design, development, content writing and technical SEO project. Web Loft Designs guarantees that proposed work will be completed within the proposed budget, at a fixed cost, with the following terms:

  • Additional functionality and design templates as well as content installation on additional pages not within the original intent of the proposal will be available as an add-on.
  • While estimated to the best of our ability, integration with 3rd party applications may be billed based on time and materials basis unless we have been provided with developer documentation prior to creating this proposal.
  • The Web Loft Designs’ Project Manager must notify client prior to any additional billable work. Updates of project status will be provided on weekly basis.
  • When possible, we try to maintain consistency on the team assigned to your project to maximize efficiency and continuity of work and to provide faster results. As such, we require timely payment of invoices to avoid delays and stoppages in work and re-assignment of resources.
  • Final payment is due upon delivery of the developed website in the development environment, and completion of installation of content that we received from you by the time of project delivery.

Invoices payable via credit card, ACH, Zelle, PayPal, or wire transfer, will be sent to Thomas Printworks and are due according to the schedule below. In the state of Texas website design and development is considered to be data processing, so a 6.6% sales tax will be added to the invoice for our Texas customers.

50% payable upon execution of agreement$3,250
25% payable 3 weeks after project start$1,625
25% payable at project completion prior to launch$1,625
Web design, development, and one time technical SEO$6,500

06. Ongoing Maintenance and Support

The table below details the The table below details maintenance options which will begin once the website is successfully launched and maintenance hours are purchased.

Site Management Plans starting at $89/month!
Professional Access maintenance hours for post live support can be purchased at a lower rate.

Professional Access maintenance includes all the items identified for the basic maintenance plan above.

To see more information about this plan, please click here.

Retainer Support Hours

About Us

Since 2003, we’ve been catering to the needs of our clients and marketing agencies with a professional and experienced approach for their websites and web and mobile applications. We employ creative, intelligent and dedicated team members that enjoy producing high quality work for any organization searching for technical solutions to the challenges they face.

Our clients need websites that do more than take up space. They ask for websites that become a central hub for their marketing efforts. They require strategic thought, advanced solutions, and connectivity with applications to streamline their internal business processes.

We work with you to uncover the vital details of your project to propose effective solutions. Messaging, sales flow, lead generation, and technology – all must work in harmony. From marketing automation and sales funnels to custom applications, we bring your site full circle with integrations your company needs and your clients expect.

19 Years

in Business


Sites Launched


of Millions Earned


Saved in Manual Data Entry

Don't take our word for it!
word for it

I have had an absolutely stellar experience working with Marina and the team at Web Loft Designs. Their overhaul and redesign of our site provided us with a trustworthy, professional web presence. All members of their team are courteous, punctual, and are willing to go to great lengths to make sure their customers are satisfied. Things are going very well with the new site and we seem to be receiving much higher quality traffic since we’ve made the switch.

Casey Lefer


The technology we asked them to build was complex.  As a business owner, I cannot stress enough how much I appreciated working with an outside vendor that actually does what they say they will do.  They are people of integrity.  I have consistently worked for more than twenty years with in-house and outsourced development teams, I can honestly say that my experience with Web Loft was the best overall experience I ever had while engaging a third-party development group.

Dan Roberts


Web Loft Designs is the only website design and development company I trust with my business.  Within a few months of launch, my site was recognized as one of the “Best Hotel Websites” by two leading travel review sites and continues to be recognized today.

Martin E.


One of the things I appreciate most about Web Loft is how thorough they are.  They put themselves in their client’s shoes and think like business owners.  They not only take care of in-scope tasks, but they look for other ways to improve the site on both the front and back ends. Eight months later, I still discover cool functions on my site that I never asked for but surely appreciate Web Loft Designs implementing.

Dustin Meyers


I wanted to take a moment to say that the last round of updates and optimizations are driving legit action.  Your efforts in conjunction with our other activities have increased leads by 19% this quarter alone. All that to be said, thank you.

Ryan Miller

VP of Marketing at Flash Global

The Web Loft team created the results I was looking for. They provided the insights and consulting service we needed to launch our new business and website. It looks great and served our purposes. Most importantly, you can be assured they will “stick with you” moving into the future as your needs arise. They remain steadfast in customer service. Great team that I highly recommend!

Scott Begin


We felt like we were treated with care and given real design advice and direction throughout the project. There are plenty of web development agencies, but many of them are used to selling a recycled template product. Before Webloft, we have encountered many agencies that just asked for directions instead of offering a solution.

Stanislav Mun

Director of Operations

We’re a new company and this is the first website we’ve ever launched, so there aren’t any quantitative metrics to share at this point — however, I could confirm that Web Loft Designs’ work rewarded us with more clients and referrals. The boosts in our digital presence and revenue were our main success metrics for their team’s efforts. Web Loft Designs delivered everything they promised and remained transparent in communicating what they could and couldn’t do for us — we highly appreciated their team’s straightforward approach.

Rex DeBord

Founder & CEO

We went from zero online presence to 100% online including social media and advertising in a matter of just a couple of weeks. Project management process they have is designed to accommodate any type of a clinet in my opinion. They had a clearly defined process, but they were also flexible without sacrificing the quality of their work. They are a scrappy team, very knowledgeable and they don’t cut corners.

Konstantin Maxakov

Shop Manager

From the inception to completion of my agency’s website development and design, their entire team made sure we were satisfied with the direction and progress. Our business was at a critical growth phase and we needed to convey our team’s ability to scale. The designers and backend developers not only delivered but they always WOW’d us with their creativity and ability to solve challenges along the way.

The team at Web Loft work together and are not Silo’d, which means, requirements and goals get shared throughout the design / implementation process.

Rami Sbeti


Web Loft Design is a very well organized, process-heavy Web development company. If you have worked with many you will know how refreshing this is. WLD uses some great tools to help with the communication pieces on the site map and content as well as site design. All communication is logged via project management software, so nothing falls between the cracks. Have I hammered home the organization point yet? Web development is full of surprises, moving finish lines and scope creeps that often become complicated and there’s a dance to have it remain fair to all parties. WLD does a good job of setting expectations and clarifying in advance of something that may trigger one of the above. It’s not always easy seeing a website through to fruition, but WLD helps make it as painless as possible. I would, and have, recommend Web Loft Design to anyone looking for a website – probably best that you like WordPress, though.

Trevor Ayers

Senior Online Marketing Manager

Smoothie Factory is an international franchising company. Our franchising website is how we attract candidates and grow our brand outside the USA. It’s the ‘face’ of our brand and extremely important to the success of our business. Our website development and maintenance used to be stressful and didn’t get the results we wanted. However, once we engaged Webloft Designs, they provided a detailed analysis and clear plan to make our site shout the loudest. Game changer! Since, then our franchise inquiries and conversions into sales have jumped significantly. I know that we can rely on Webloft Designs to deliver what they say, when they say and provide helpful, professional, and experienced advice. Webloft Designs has made a meaningful difference to our business. My only regret is that I didn’t find them sooner. James Villasana, President Smoothie Factory International

James Villasana


Web Loft Designs has been an integral part of our website development and are always available and responsive to anything we ask of them. The quality of their work is incredible and I cannot recommend them highly enough.

Dean Benard


09. Acceptance of Proposal

To proceed with this project, Thomas Printworks is required to take the following steps:

1. Accept the proposal as is by signing below and agreeing to our Standard Terms or discuss desired changes. Please note that changes to the scope of the project can be made at any time, but additional charges may apply.

2. Submit initial payment of 50% of total project fee.

Once these steps have been completed we will begin the project with an introduction of all relevant people and begin the discovery process.

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