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Proposal - 11.16.2022

Chef Bobo: Friendly Grains eCommerce

01. Introduction + Solution Outline

Executive Summary

Thank you for your interest in partnering with Web Loft Designs for your website development project. With many firms offering website development services, we know how challenging it can be to find the right agency for your web development needs.

At Web Loft Designs, we hold one goal above all others: 100% client satisfaction. We’re dedicated to building the perfect website for your company, on-time, and on budget. We’ve built websites around the country with great success and are quite excited to get to work on yours.

Thanks again for the opportunity to earn your business!

At  Chef Bobo, you require a brand new ecommerce site to be created for one of the Chef Bobo brands - Friendly Grains.  You currently do not have your Shopify sites active and instead you have Unbounce landing pages such as https://lp.friendlygrains.com/driving users to Amazon and/or to sign up for your  emails.  We are prioritizing Friendly Grains site while considering other Chef Bobo brands that need to fit into your long-term strategy.

On our discovery calls, we reviewed several example sites, and it appears Nature's Bakery is something that not only resonates with you from the visual / look & feel perspective, but also from the functionality standpoint.  We concluded that your website will follow mostly the same site structure, at least this is what we are including in this phase of the project. 

High-performance websites results in high return visits, higher conversions and user engagement, low bounce rates, and higher ranks in organic search.

Your new site will:

  • Be a clean, engaging informative and mobile friendly website with simple and intuitive navigation with minimum number of clicks.
  • Explain what Friendly Grains is about with a clear definition of offerings.  Provide information about your background, emphasize your experience, and expertise, provide social proof (client logos, credentials, guarantees, etc), and have good and relevant CTAs.
  • Have informative pages and rich content to keep your visitors from bouncing.
  • Have a state-of-the-art all-in-one commerce platform (Shopify) to allow your staff to quickly create and update content to keep potential clients informed of current Chef Bobo activity and nurture relationships with existing clients.
  • Allow you to promote your brand to organic audiences of customers via search engines, share information in an effective way, inform and educate your customer base and position your brand as an industry leader as well as leverage digital advertising to boost lead generation.
  • Facilitate integrations with external software (where needed)

It is vital to the project success that Web Loft acts as a partner and provides knowledge, expertise and resources to advise on and implement the best solutions keeping in mind cost, functionality and ease of integration as well as timelines. Recommendations on hosting, maintenance and support, reporting and analytics, external systems such as accounting or fulfillment integrations – are just a few examples of areas of expertise where we will be consulting.

Web Loft Designs is uniquely qualified to build the website that you desire, due to our intelligent and creative team of Graphics and UX Designers, Creative Writers, Web Designers, Web Developers, and our experience working with clients in the most competitive industries.

Web Loft Designs will introduce Chef Bobo to a fresh concept for the new website while keeping consistent with the brand and culture.

getting-banner-bg

01

You are getting ready to create or redesign your company’s website as you know that a successful website will solve many issues, improve the company’s bottom line.

02

Unfortunately, studies show that as many as 1/3 of all website designs fail.

03

Only 10% of users cite an appearance as the most important aspect of a website. 90% look for the website to help them with their needs.

04

Design alone can’t do all that. However, the right strategy can.

D

is the average website performance grade according to Hubspot’s review of 26,000 websites.

$1.85 billion

is the amount that Wal-Mart lost in sales as a result of their store redesign.

02. Web Project Details

Requirements & DeliverablesFeatures
Management of Your Website Project
  • Project, task and time management with Basecamp
  • Streamline communication between you and our development team
Project Resources
  • Project Manager, UI/UX Designer, Front End Developer, Back End Developer, SEO Expert (optional), Content Writer (optional), QA Specialist
Discovery and strategy development
  • QA session to identify specific areas of opportunity and gather further intelligence
  • Google Analytics review (optional)
  • Prioritization of website sections, products and services
  • Documentation of next steps and more specific estimates (if applicable)
Navigation Menu and Strategy
  • Review all products and services
  • Create new menu structure based on opportunities
  • Highlight key business areas
User-friendly, mobile-friendly, ADA compliant website











UX
Foundation, phase 1
  • Following eCommerce best practices (listed below) and following your brand guidelines, design and develop a new Shopify site combining content from https://lp.friendlygrains.com/and https://www.chefbobo.com/ as well creating new content (Reap). The custom site will be built using Dawn theme (default Shopify 2.0 theme, flexible and easy to use).  Where possible, we will use pre-defined templates that support app blocks and sections on all pages.
  • Design and development of new pages; up to 3 rounds of design revisions per layout.  Preliminary site map
  • Below are features and functions that are included in this phase: 
    1. Products: Reap recommends to launch with the full product line on DTC and baseline sales performance then identify opportunities for bundles, packages, etc. down the line. 
    2. Backend fulfillment and shipping services. Reap's recommendation: https://www.fidelitone.com/, https://www.otwshipping.com/
    3. Accessibility with Accessibly app or similar
    4. CRM platform: we will use Klaviyo app
    5. Email incentive/sign up for newsletter: follow Reap's recommendations on strategy and content.  We will use Klaviyo app
    6. Where to Buy / Store Locator pages.  Per Reap's recommendation, we will use MikMak platform or TBD. 
    7. Build a bundle of products.  We will use BYOB app or similar. 
    8. Shopping cart behavior: will review it with Reap to identify the best one for higher conversions.  One of the options is Slide Cart app.
    9. Click-to-call button on mobile
    10. Prominent search barf and effective search results page
    11. Customer reviews: app - TBD
    12. Sticky header
    13. Breadcrumbs
    14. Thank you page with various CTAs
  • Design - up to 20 hours (included)
  • Installation of content provided by you per site map mentioned above including up to 15 products.  Any additional content installation including new products will be available as an add-on. 
Phase 2 and future phases
  • PayPal, Google Pay and ApplyPay checkout options
  • Subscription service.  We will use Recharge app  
  • Loyalty Rewards program and Refer a Friend incentives program: we will use Yotpo Loyalty and Rewards app or similar. 
  • Urgency countdown timer
  • Product review functionality
It is possible that some of the phase 2 items can be moved to phase 1 and vice versa.  This is something that we will discuss during our planning meetings. 

    Technical SEOImplementation of on-page SEO per Reap's recommendation: 
    1. Title tags
    2. Meta descriptions
    3. H1, H2 audit and titles
    4. Alt-image tags
    5. Internal linking
    6. External linking

      04. Execution Timeline

      Completion timeframe for this project is approximately 4-5 weeks from mockup approval and delivery of content and is heavily dependent on the timely content delivery.

      Disclaimer: The timeline is an estimate based on our experience with similar website development projects. While we strive to accurately estimate project timelines in every proposal, we reserve the right to move delivery dates in response to unforeseen delays or changes to project requirements.

      05. Project Cost

      The table below details the costs associated with the website design and development project. Web Loft Designs guarantees that proposed work will be completed within the proposed budget, at a fixed cost, with the following terms:

      • Additional functionality and design templates as well as content installation on additional pages not within the original intent of the proposal will be available as an add-on.
      • While estimated to the best of our ability, integration with 3rd party applications may be billed based on time and materials basis unless we have been provided with developer documentation prior to creating this proposal.
      • The Web Loft Designs’ Project Manager must notify client prior to any additional billable work. Updates of project status will be provided on weekly basis.
      • When possible, we try to maintain consistency on the team assigned to your project to maximize efficiency and continuity of work and to provide faster results. As such, we require timely payment of invoices to avoid delays and stoppages in work and re-assignment of resources.
      • Final payment is due upon delivery of the developed website in the development environment, and completion of installation of content that we received from you by the time of project delivery.

      For Shopify projects only

      • The monthly cost of your Shopify hosting as well as recurring fees for any additional paid Shopify apps are not included in any of our packages. These are the fees directly from Shopify and will be an ongoing monthly expense as long as your store is live. (Cost varies depending on Shopify level and the apps you choose)
      • Almost all Shopify apps come with a monthly cost which is passed to the client. Web Loft Designs is not responsible for paying for any apps installed on the site.
      • Final payment is due upon delivery of the developed website in the development environment and completion of installation of content that we received from you by the time of project delivery.  We ask you to review the site within 3 business days after delivery.  Any bugs or missing scope items will be addressed during 30 day post launch warranty period.  Additional scope will be assessed on a case by case basis and estimated accordingly at the standard hourly rate.

      Invoices payable via credit card, ACH, Zelle, PayPal, or wire transfer, will be sent to Chef Bobo and are due according to the schedule below. In the state of Texas website design and development is considered to be data processing, so a 6.6% sales tax will be added to the invoice for our Texas customers.

      ScheduleAmount
      50% payable upon execution of agreement
      We estimate 240-290 hours at $45/hr but this can/will be adjusted based on the scope changes
      $5,962 (based on 265 hr estimate)

      25% payable 3 weeks after project start$2,981
      25% payable at project completion prior to launchRemaining balance calculated based on the actual hours spent
      Web design and development$10,800 - $13,050

      06. Ongoing Maintenance and Support

      The table below details the The table below details maintenance options which will begin once the website is successfully launched and maintenance hours are purchased.

      out-proposal-bg

      About Us

      Since 2003, we’ve been catering to the needs of our clients and marketing agencies with a professional and experienced approach for their websites and web and mobile applications. We employ creative, intelligent and dedicated team members that enjoy producing high quality work for any organization searching for technical solutions to the challenges they face.

      Our clients need websites that do more than take up space. They ask for websites that become a central hub for their marketing efforts. They require strategic thought, advanced solutions, and connectivity with applications to streamline their internal business processes.

      We work with you to uncover the vital details of your project to propose effective solutions. Messaging, sales flow, lead generation, and technology – all must work in harmony. From marketing automation and sales funnels to custom applications, we bring your site full circle with integrations your company needs and your clients expect.

      19 Years

      in Business

      2000+

      Sites Launched

      Tens

      of Millions Earned

      Millions

      Saved in Manual Data Entry

      Don't take our word for it!
      word for it

      I have had an absolutely stellar experience working with Marina and the team at Web Loft Designs. Their overhaul and redesign of our site provided us with a trustworthy, professional web presence. All members of their team are courteous, punctual, and are willing to go to great lengths to make sure their customers are satisfied. Things are going very well with the new site and we seem to be receiving much higher quality traffic since we’ve made the switch.

      BC

      Casey Lefer

      President

      The technology we asked them to build was complex.  As a business owner, I cannot stress enough how much I appreciated working with an outside vendor that actually does what they say they will do.  They are people of integrity.  I have consistently worked for more than twenty years with in-house and outsourced development teams, I can honestly say that my experience with Web Loft was the best overall experience I ever had while engaging a third-party development group.

      Dan Roberts

      Dan Roberts

      President

      Web Loft Designs is the only website design and development company I trust with my business.  Within a few months of launch, my site was recognized as one of the “Best Hotel Websites” by two leading travel review sites and continues to be recognized today.

      Martin

      Martin E.

      President

      One of the things I appreciate most about Web Loft is how thorough they are.  They put themselves in their client’s shoes and think like business owners.  They not only take care of in-scope tasks, but they look for other ways to improve the site on both the front and back ends. Eight months later, I still discover cool functions on my site that I never asked for but surely appreciate Web Loft Designs implementing.

      Headshot

      Dustin Meyers

      Founder

      I wanted to take a moment to say that the last round of updates and optimizations are driving legit action.  Your efforts in conjunction with our other activities have increased leads by 19% this quarter alone. All that to be said, thank you.

      logo

      Ryan Miller

      VP of Marketing at Flash Global

      The Web Loft team created the results I was looking for. They provided the insights and consulting service we needed to launch our new business and website. It looks great and served our purposes. Most importantly, you can be assured they will “stick with you” moving into the future as your needs arise. They remain steadfast in customer service. Great team that I highly recommend!

      Scott Begin

      President

      We felt like we were treated with care and given real design advice and direction throughout the project. There are plenty of web development agencies, but many of them are used to selling a recycled template product. Before Webloft, we have encountered many agencies that just asked for directions instead of offering a solution.

      Stanislav Mun

      Director of Operations

      We’re a new company and this is the first website we’ve ever launched, so there aren’t any quantitative metrics to share at this point — however, I could confirm that Web Loft Designs’ work rewarded us with more clients and referrals. The boosts in our digital presence and revenue were our main success metrics for their team’s efforts. Web Loft Designs delivered everything they promised and remained transparent in communicating what they could and couldn’t do for us — we highly appreciated their team’s straightforward approach.

      Rex DeBord

      Founder & CEO

      We went from zero online presence to 100% online including social media and advertising in a matter of just a couple of weeks. Project management process they have is designed to accommodate any type of a clinet in my opinion. They had a clearly defined process, but they were also flexible without sacrificing the quality of their work. They are a scrappy team, very knowledgeable and they don’t cut corners.

      Konstantin Maxakov

      Shop Manager

      From the inception to completion of my agency’s website development and design, their entire team made sure we were satisfied with the direction and progress. Our business was at a critical growth phase and we needed to convey our team’s ability to scale. The designers and backend developers not only delivered but they always WOW’d us with their creativity and ability to solve challenges along the way.

      The team at Web Loft work together and are not Silo’d, which means, requirements and goals get shared throughout the design / implementation process.

      Rami Sbeti

      President

      Web Loft Design is a very well organized, process-heavy Web development company. If you have worked with many you will know how refreshing this is. WLD uses some great tools to help with the communication pieces on the site map and content as well as site design. All communication is logged via project management software, so nothing falls between the cracks. Have I hammered home the organization point yet? Web development is full of surprises, moving finish lines and scope creeps that often become complicated and there’s a dance to have it remain fair to all parties. WLD does a good job of setting expectations and clarifying in advance of something that may trigger one of the above. It’s not always easy seeing a website through to fruition, but WLD helps make it as painless as possible. I would, and have, recommend Web Loft Design to anyone looking for a website – probably best that you like WordPress, though.

      Trevor Ayers

      Senior Online Marketing Manager

      Smoothie Factory is an international franchising company. Our franchising website is how we attract candidates and grow our brand outside the USA. It’s the ‘face’ of our brand and extremely important to the success of our business. Our website development and maintenance used to be stressful and didn’t get the results we wanted. However, once we engaged Webloft Designs, they provided a detailed analysis and clear plan to make our site shout the loudest. Game changer! Since, then our franchise inquiries and conversions into sales have jumped significantly. I know that we can rely on Webloft Designs to deliver what they say, when they say and provide helpful, professional, and experienced advice. Webloft Designs has made a meaningful difference to our business. My only regret is that I didn’t find them sooner. James Villasana, President Smoothie Factory International

      James Villasana

      President

      Smoothie Factory

      Web Loft Designs has been an integral part of our website development and are always available and responsive to anything we ask of them. The quality of their work is incredible and I cannot recommend them highly enough.

      Dean Benard

      President

      09. Acceptance of Proposal

      To proceed with this project, Chef Bobo is required to take the following steps:

      1. Accept the proposal as is by signing below and agreeing to our Standard Terms or discuss desired changes. Please note that changes to the scope of the project can be made at any time, but additional charges may apply.

      2. Submit initial payment of 50% of total project fee.

      Once these steps have been completed we will begin the project with an introduction of all relevant people and begin the discovery process.

      This field is for validation purposes and should be left unchanged.
      Ready to bring your vision to life?
      With 19 years of experience, we can help build your digital presence, boost brand awareness and bring success to your business.

      Empower your business with a website optimized for your specific goals

      Ready to bring your vision to life?
      With 19 years of experience, we can help build your digital presence, boost brand awareness and bring success to your business.