Seed Phytonutrients Ecommerce
SEED Phytonutrients sells beauty products and believe that clean beauty is synonymous with healthy living; how you feel, and what you choose to put into and on your body, are more important than the way you look. They are conscious of using environmentally friendly recycled and recyclable packaging for all of their products. They obtain their ingredients from American organic farmers so they are able to continue their way of life.
SEED Phytonutrients acquired SEED from L’Oreal Group and needed to transition key assets and business operations from L’Oreal to SEED Phytonutrients in a very short timeline The existing site platform and framework, all existing customized integrations that are were supported by L’Oreal at a global/national level needed to be replaced with a new custom solution. Since SEED is a brand already out in the market, a smooth transition was vital to ensure SEED’s online presence and eCommerce functions are not disrupted.
Web Loft Designs implemented a user-friendly CMS that allows non-technical team members to manage content and tasks related to (but not limited to) products and inventory management, operations, finance/accounting, and marketing including social media. The new site structure/platform is secure, mobile friendly, ADA compliant, and its powerful content management system, WordPress coupled with WooCommerce, the world’s favorite 100% customizable eCommerce solution, enabled them to manage their online presence easily without any need for technical knowledge.
The transition to the new website was successfully completed under the tight timeline and has improved SEED's ability to have more control of content and adding new products in a simple and logical manner. The experience Web Loft Designs has in creating sites for competitive industries is a great investment in SEED Phytonutrients future goals!