CRM & Marketing Automation Agency
Shorten sales cycles and bridge-the-gap between marketing, sales, and customers with clear, consistent communication.
I’m Ready To Automate My Business!
Get Me More Business
Your costomer’s journey is complex, spanning multiple devices, creative, and content. Each user touches hundreds to thousands of micro-moments when they are researching products and services from companies. The longer the sales cycle, the more touch points there to account for.
Each portion of the buyer’s journey reflects a different set of emotions and key ingredients that propel them further. At each of these stages, it is paramount to outline how to communicate to your target audience as they consume information from your brand.
Why Marketing Automation is a Must
- Sales Team Training & Turnover One of the largest gaps we see in the market is how sales teams are trained. In addition, each salesperson has a style that is unique to them. A marketing automation agency bridges this gap by creating drip campaigns to facilitate the entire user journey. This ensures that every customer gets clear communication and sales people can spend more time closing deals.
- Reduces Time in Sales Cycle Creating a logical flow of information from inquiry to purchase. You make it easy for users to continue by addressing their barriers, providing key insights, and thought leadership that keeps you top-of-mind.
- Cross-sell & Win back inactive customer Have other products and services? With marketing automation, you gain the ability to sell additional products by understanding what your customers do after they have taken action. Have huge lists of inactive users? Save capital and win back a portion of this audience to reduce the size of your list and maximize each dollar your business earns.
- New Personnel Acclimation Looking to hire the expertise in-house? Each new hire takes 6 to acclimate to the brand’s processes and procedures. Additionally, brands struggle with managing new services that they do not understand how to hold these hires accountable.
- More Intimate with Your Customers The entire process of marketing automation is mapped out allowing you to use it as a training tool for key stakeholders in your company. Staff begins to understand the big picture of the business and your customer segments more intimately.
What Can Be Automated?
Surprisingly, a big segment of your business can be automated. In essence, it allows you and your staff to tackle the highest impact activities they were hired for instead of the communication process. New clients hire us to automate the following:
- New client onboarding
- Review solicitation
- Long sales cycles
- Abandoned carts
- Upsell/cross-selling existing customers
- Surveying existing customers
- Moving users from awareness into consideration
- Moving users from consideration to purchase
Our Process
Evaluation
To effectively implement marketing automation, we look at the entire sales process of your business. We examine the systems you utilize, the state of your website, current methods of lead generation, sales teams, and existing customers to map out opportunities.
Process Design
As your business is unique, we design a workflow that integrates online marketing with your sales process and CRM system to streamline the sales process.
Content Design
Content is designed to create a customer journey from prospect to raving fan. This includes website copy, landing pages, ads, and emails.
System Integration
Automation involves the seamless transmission of data from one platform to another. In this phase, we create the processes to transmit data from one application to another reducing the level of manual interaction within the sales process.
Deployment
This is where the rubber meets the road. Your system goes live to begin generating leads for your business on autopilot. This results in your sales team focusing on what matters most, selling instead of worrying about did they miss contacting a lead within a designated time window.
Why Web Loft Designs?
Every team has a Captain leading it to success, let us be the ones who lead you to marketing success. We take an integrated approach to all of our clients by asking a simple question “How can we generate more business for this client?”
In this fashion, we design every website, every PPC campaign, every SEO campaign to be part of a larger digital marketing strategy to grow your business. With competitors, they are only focusing on one area.
Reviews
I have had an absolutely stellar experience working with Marina and the team at Web Loft Designs. Their overhaul and redesign of our site provided us with a trustworthy, professional web presence. All members of their team are courteous, punctual, and are willing to go to great lengths to make sure their customers are satisfied.
Things are going very well with the new site and we seem to be receiving much higher quality traffic since we’ve made the switch.
One of the things I appreciate most about Web Loft is how thorough they are. They put themselves in their client’s shoes and think like business owners. They not only take care of in-scope tasks, but they look for other ways to improve the site on both the front and back ends.
Eight months later, I still discover cool functions on my site that I never asked for but surely appreciate Web Loft Designs implementing.
Web Loft Designs is the only website design and development company I trust with my business. Within a few months of launch, my site was recognized as one of the “Best Hotel Websites” by two leading travel review sites and continues to be recognized today.
I wanted to take a moment to say that the last round of updates and optimizations are driving legit action. Your efforts in conjunction with our other activities have increased leads by 19% this quarter alone.
All that to be said, thank you.
