Google Analytics 4 Conversion
Google, which provides some of the most comprehensive analytics tools on the planet, is in the process of replacing its Universal Analytics properties with the new Google Analytics 4 property.
What this means to you is that if you currently use Google Analytics to track your website's performance, we are going to have to make some changes to the analytics properties of your website.
GA4 Configuration will include the following:
- Installation of the tracking code across all website pages
- Creation of GA4 account
- Quality check for proper tracking
- Transfer/configure all events and conversions (this do not carry over from Universal Analytics, we have to reconfigure)
The deadline for this switch will be July 1st, 2023, which means we have to move fast. Although it may seem like you have a whole year, the truth is that
the sooner we migrate to the GA4 property, the sooner you will be able to collect data on the new platform.
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