In October 2026, Automattic, the company behind WordPress.com, WooCommerce, Jetpack, and Pressable, published a case study on Web Loft Designs on its Automattic for Agencies blog. It covers our move to Pressable hosting, the first projects that came to us through the partnership, and why we hold our partners to the same standard we hold ourselves.
We’re proud of it. More importantly, it reflects changes that directly affect the websites we build and manage for our clients. Here’s what the partnership is and what it means for you.
What Is Automattic for Agencies?
Automattic for Agencies is Automattic’s official partner program for agencies that build on WordPress and WooCommerce. Partners work directly with Automattic’s teams, host client sites on Automattic’s managed platforms, and are listed in its partner directories, where businesses look for WordPress help.
Web Loft Designs is an Automattic for Agencies partner, with listings in the WooCommerce partner directory and the Pressable partner directory.
Why We Moved Our Clients’ Hosting to Pressable
For years, we recommended other managed WordPress hosts to our clients. Over time, support quality and pricing became a concern for us and for the businesses we serve, and we had already planned to switch hosts in 2026. Automattic reached out at exactly the right moment.
Pressable is Automattic’s managed WordPress hosting. When we talk to clients about it, we focus on three things:
- Quality and support. Security, smooth migrations, and a support team made up of specialists in their areas.
- Automattic behind it. Your site is hosted by the same company that builds WordPress.com and WooCommerce.
- Fair pricing. Pricing we’re comfortable recommending to every client, from small businesses to large organizations.
What the Migration Looked Like
Moving a client’s website to a new host is the part most businesses worry about. In our experience with Pressable, it was the easiest part. Our developers and project managers handed over the site details, and the Pressable team handled the migrations, kept us informed throughout, and brought in additional specialists whenever they were needed.
Marina Marsh, our founder, summed up the experience in the case study in three words: “Easy. Full stop.”
Most of our clients’ sites have already moved, and more are scheduled to follow. For site owners, a good migration is one you never notice: no downtime surprises, no lost content, and no change to how you manage your site day to day.\
A Partner That Says No When It Should
One site didn’t move. An e-learning platform that Marina owns, built from scratch across 15 sites with more on the way, was reviewed by the Pressable team, and they told us they couldn’t take it on.
That answer raised our trust in Pressable. It’s the same standard we apply to our own work: if we can’t deliver a project at the level it deserves, we say so up front rather than overpromise. A hosting partner that is honest about fit is one we can confidently recommend.
Businesses Are Already Finding Us Through Automattic
Automattic for Agencies also refers businesses that are looking for WordPress expertise to its partners. Since our partnership began, Automattic has referred several businesses to us, and we’re now working with three of them: a large healthcare organization in California, an ecommerce company in Iceland, and an education company in California.
Each of these projects goes through the same process as every Web Loft Designs project: detailed discovery into the business, its users and its goals; a detailed proposal, typically with a fixed-price guarantee; and a follow-up call to walk through every question before work begins.
What the Partnership Means for Our Clients
- Hosting backed by the team behind WordPress. Your site runs on managed infrastructure from Automattic.
- Specialist support behind our team. When an issue needs hosting-level expertise, we work directly with Pressable’s specialists on your behalf.
- Strong WooCommerce foundations. Online stores we build with WooCommerce run on Automattic’s own stack. Learn more about our ecommerce website design.
- One partner for the full lifecycle. Design, development, hosting, migrations, website maintenance and support, and digital marketing and SEO, all coordinated by one team.
Frequently Asked Questions
Is Web Loft Designs an official Automattic partner?
Yes. Web Loft Designs is an Automattic for Agencies partner and is listed in both the WooCommerce and Pressable partner directories. Automattic featured our agency in a case study on its Automattic for Agencies blog in October 2026.
What is Pressable?
Pressable is a managed WordPress hosting platform owned by Automattic, the company behind WordPress.com, WooCommerce and Jetpack. It handles the server side of a WordPress site, including performance, security, backups and migrations, so site owners and their agencies can focus on the website itself.
Can you move my existing WordPress site to Pressable?
Yes. We plan and coordinate WordPress site migrations to Pressable together with the Pressable team. We review every site first to confirm it’s a good fit, the same way Pressable reviewed ours.
Will moving hosts change how I edit my website?
No. A hosting move changes where your website runs, not how you manage it. Your WordPress dashboard, content and editing workflow stay the same.
Do you only work with WordPress sites?
No. WordPress and WooCommerce are a core part of our work, and we also build on Shopify, Magento and Laravel, as well as custom web applications.
Read the Full Case Study
The full case study on the Automattic for Agencies blog covers our story from the beginning, the migration, and how we approach every new project.
Planning a new WordPress website, a WooCommerce store, or a move to better hosting? Request a proposal and our team will get back to you.
