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Brand Questionnaire
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Company Name
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Company mission statement (your company goals and why your company exists)
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How would you describe the company’s products and/or services?
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What kind of personality do you have? (rebel, optimist, bold, etc.)
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What is your competition?
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How are you different?
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Who is your ideal customer? Who is your company’s target market?
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What pain points do you solve?
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How do you make your clients feel? (empowered, relieved, inspired, etc.)
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Why someone should buy your product or pay for your services?
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How do you interact with customers?
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Why do your clients trust you?
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What are 5 words that describe you?
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Which logos resonate with you? (these don’t have to be logos from companies in the same field)
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Which colors best suit your brand? What colors or color palettes do you like and why?
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Do you have a tagline to accompany the logo
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Is there a font you would like to use, or any you don’t want to use?
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Email
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